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Business Etiquettes in Paraguay


Titles are very important and it is best to address people directly by using their professional title only. If they do not have professional titles like, Doctor, Lawyer, etc. they should be addressed as Señor, Señora, Señorita, plus their surnames.

Business Meeting

It is best to arrive on time even though you may be kept waiting. Beginning with small talk helps establish a base for the relationship, after which discussion of business matters can begin. Allow your host to initiate the business conversation. Personal relationships are more important than business relationships. Avoid talking about politics and religion if possible.

Business Negotiation

Avoid hard selling and any sort of conflict or confrontation. Paraguayans respond much better to the soft sell. The issue of saving face is important in Paraguay, so don’t be surprised if it appears that your counterpart seems to agree to everything you say, but no contract is signed. Final decisions are usually made by the highest ranking officers, so it is best to have them in the meeting if possible.


For men, conservative, blue, grey and/or brown coloured suits with white or light blue shirts and conservative ties are appropriate. As for women, business suits or dresses that are elegant and feminine with good quality accessories. Most women choose heels over flats, wear make-up and pantyhose.

The traditional Paraguayan formal shirt, the a’o poí, is considered appropriate to be worn to the office or to formal occasions such as weddings.

Jeans and shorts are usually not acceptable in the workplace. Being clean and well groomed is highly valued.

Business Cards

There is no specific ritual surrounding the giving and receiving of business cards, but be prepared to present business cards to everyone in a meeting.





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